PBL Trigger 1
How to understand brand management and the roles of the brand manager, the employees and external consultants? Introduction: What is the difference between Brand Manager and Marketing manager: BRAND MANAGER: - A role that is highly strategic - Charged with creating a feeling of trust and assuring consumers that the organizations’ values align with their own - Get significant feedback through social listening (= monitoring various channels to come up with a strategy to ultimately better influence consumers) Skills: - Analysis and creativity - Develop large-scale marketing strategies as well as advertising strategies, re-evaluate how their brand is seen Job responsibilities: - Evaluating brand image - Strategizing how to increase brand awareness - Overseeing advertising placement - Monitoring the progress of sales MARKETING MANAGER: - More tactical - Responsible for ensuring that consumer communication aligns with the brand’s M.O - ...