PBL Trigger 6
1° Compare different marketing communication planning models: what are the stages? - What is a marketing communication plan and what is the objective of it? - How many models are existing and what are the different steps for every of them? - Can you give pros and cons of each models? · What is a marketing communication plan and what is the objective of it? Definition of marketing communication plan: - Support your mission, vision and the objectives of your strategic plan - Focus on your marketing and communications - Make sur all activities work together - Communicate your marketing messages - Support the marketing strategy and individual prod...